If you wish a listing in the Shopping & Services or Business to Business main sections of Yahoo, you now must use Yahoo's "Business Express" submission option. You pay $199 ($600 for adult sites) and get a quick thumbs-up/thumbs-down on your application. Paying the money does not guarantee a listing, and the advice I give lower down about crafting a good submission still applies. For more information about Yahoo Business Express, click here. Warning: Read their terms and conditions carefully before using Business Express.Second, don't even THINK about bothering them until your site is 100% up and running, with nothing "under construction." A good rule of thumb - if it hasn't won several awards, it won't be good enough to get into Yahoo. Good site design, fast loading pages, and content are important. Read my advice on winning awards, it applies doubly to getting into Yahoo.
Note that you can still submit commercial sites to Yahoo for free as long as you don't submit them to the main Business to Business or Shopping & Services sections of Yahoo! This is particularly easy to do by submitting to the Regional section; just drill down to the relevant country, US state or region, and you'll find a Business to Business and Shopping & Services subsection that you can apply to for free! This is the best way to submit a website for a regionally-limited business.
You can also use Business Express to submit non-commercial sites, though you don't have to. What Business Express buys you is a faster decision, and perhaps a little more attention to your submission. But if a free submission is properly formatted, you should get in anyway (just slower).
Also, if you submit properly, don't get in, and you're absolutely sure that your site is good enough to get into Yahoo, then it might be worth using Business Express to get them to take another look quickly. But for most non-commercial sites, it's not necessary.
In addition, Yahoo has just started offering Sponsored Listings for between $25 to $300 a month, depending on category. 5 sponsored listings are displayed at the top of category pages (if more than 5 people buy sponsored listings, they rotate randomly). In order to get a sponsored listing, you must first get a normal listing in Yahoo, then you can apply for a sponsored listing in the category your listing is in. You can't use this to change your listing title or description, by the way; it just gets you "up top."
Is it worth it? Hard to say, at present. I've applied for one and I'm going to be watching it closely. One problem may be that as more people sign up for a sponsored listing on a particular page, each listing appears less often (for example, if 10 people sign up, on average each will get their link displayed on only half of the page views) - and it is unclear if Yahoo is going to adjust pricing to compensate for this.
To apply for a sponsored listing, visit the Yahoo category page that contains your listing and click on the "what is a sponsored listing?" link.
Yahoo has also introduced "Most Popular" listings underneath the sponsored listings; so far it is unclear how a site becomes a Most Popular site.
Whatever you do, do NOT bombard Yahoo with submissions. If you apply more than once a month, they'll ignore you until the end of time.How to apply to Yahoo
Another good way to get banned from Yahoo is to submit a site to a regional index that has nothing to do with that region. Boy do they HATE that!
If you are still having problems getting in, or getting a change made to your listing, see the note further down the page about the "secret" Yahoo email address.
It is crucial to understand that Yahoo search results have several components; Yahoo Categories that match your query; Web Sites that are in the Yahoo index; and Web Pages that are drawn from the Google database. Your site may appear in a Yahoo search and not be in the index!
If your site does not appear under the heading Web Sites, it isn't in Yahoo. Many people get confused by this. They see their site appear under Web Pages and think Yahoo has listed them. Not so!
The reason you want to be in the Yahoo Web Sites index (and not just Google), is that Yahoo lists these results first when people do searches. For popular searches, you may have to drill down through several pages of Web Sites listings before you even see Google Web Pages results! A decent Web Sites listing in Yahoo will massively increase your traffic from Yahoo.
If there is no "Suggest a Site" link, then the page you are on does not allow listings to be added to it, most likely because it is a very general top-level page.
A good method for finding the right category page is to do some searches that you think people looking for your site will do, and see what categories are listed. In the past, the trick was to submit to the topmost category (so your listing would appear higher up), but this no longer works. Instead, look for a category that has the least number of entries in it, to reduce your chances of being "buried" in a huge category. This usually means a very specific category. The exception would be if your business name is alphabetically very high (ie: starts with a number or the letter "a"). Then you'd want to be in the most general category possible.
If your business is geographically limited in scope (for example, you're a Real Estate Agent), then you'll want to be in the most specific category you can find in the regional directory section. This is because Yahoo searches take into account the words in the various category and subcategory names under which your listing is placed -- it is as if these words are in your title and description. So by being in such a specific category, you get your state and city names "for free" -- they don't have to be in your description. Use those precious description words to mention other geographical locators (county) and services.
Also note that at present, you can submit commercial sites to the regional section of Yahoo for free, so if the cost of Business Express is an issue, this is one way to avoid it. However, unless your business actually gets a substantial fraction of its income from the local region, it's unlikely to be able to get into the regional section. This site wouldn't qualify for example. But bottom line, if you can't afford the Yahoo fee, you ought to question whether you're really serious about doing business on the web. It's a cost of doing business, plain and simple.
The #1 mistake people make is that their title and description read like promotional ad copy. Bad mistake! What Yahoo wants is a descriptive title and description. No hype allowed! And if you can make your description one sentence of at most 15-20 words, you're less likely to have it edited down!
|International (Country) Yahoos
||Regional (Metro) Yahoos
I cannot emphasize this enough! Read these instructions slowly and carefully. I've used this technique. It works. But beware - Yahoo checks to see if you've "followed the rules" and won't help you if you haven't.To get extra assistance with a new site listing, submit the site normally, and if the site isn't listed within a few weeks, then do a resubmission. If the site still doesn't appear after a few weeks (and you've followed my advice above to the letter!), then e-mail email@example.com for assistance. You must send the exact URL that you submitted, but you do not need to send the categories you submitted to or the actual dates you submitted on.
3420 Central Expressway, 2nd floor
Santa Clara, CA 95051, USA
Listing Support Phone : 408-731-3333
Phone : (408) 731-3300 -- 8:30 AM to 5:00 PM PST
Fax : (408) 731-3301