Yahoo now has a "Business Express" submission option for use by commercial sites located in the United States, Canada, Australia, New Zealand, Ireland, or the United Kingdom. You can pay $199 and get a quick thumbs-up/thumbs-down on your application. Paying the money does not guarantee a listing, and the advice I give lower down about crafting a good submission still applies. For more information about Yahoo Business Express, click here. Warning: Read their terms and conditions carefully before using Business Express.Second, don't even THINK about bothering them until your site is 100% up and running, with nothing "under construction." A good rule of thumb - if it hasn't won several awards, it won't be good enough to get into Yahoo. Good site design, fast loading pages, and content are important. Read my advice on winning awards, it applies doubly to getting into Yahoo.
My personal feeling is that unless getting a decision about your Yahoo listing quickly is absolutely crucial, then you shouldn't use Business Express. What Business Express buys you is a faster decision, and perhaps a little more attention to your submission. But if your submission is properly formatted, you should get in anyway (just slower).
However, if you submit properly, don't get in, and you're absolutely sure that your site is good enough to get into Yahoo, then it might be worth using Business Express to get them to take another look quickly. But for most people, it's not necessary.
Whatever you do, do NOT bombard Yahoo with submissions. If you apply more than once a month, they'll ignore you until the end of time.How to apply to Yahoo
Another good way to get banned from Yahoo is to submit a site to a regional index that has nothing to do with that region. Boy do they HATE that!
If you are still having problems getting in, or getting a change made to your listing, see the note further down the page about the "secret" Yahoo email address.
It is crucial to understand that Yahoo search results have several components; Yahoo Categories that match your query; Web Sites that are in the Yahoo index; and Web Pages that are drawn from the Google database. Your site may appear in a Yahoo search and not be in the index!
If your site does not appear under the heading Web Sites, it isn't in Yahoo. Many people get confused by this. They see their site appear under Web Pages and think Yahoo has listed them. Not so!
If there is no "Suggest a Site" link, then the page you are on does not allow listings to be added to it, most likely because it is a very general top-level page.
A good method for finding the right category page is to do some searches that you think people looking for your site will do, and see what categories are listed. In the past, the trick was to submit to the topmost category (so your listing would appear higher up), but this no longer works. Instead, look for a category that has the least number of entries in it, to reduce your chances of being "buried" in a huge category. This usually means a very specific category. The exception would be if your business name is alphabetically very high (ie: starts with a number or the letter "a"). Then you'd want to be in the most general category possible.
The #1 mistake people make is that their title and description read like promotional ad copy. Bad mistake! What Yahoo wants is a descriptive title and description. No hype allowed! And if you can make your description one sentence of at most 15-20 words, you're less likely to have it edited down!
|International (Country) Yahoos
||Regional (Metro) Yahoos
I cannot emphasize this enough! Read these instructions slowly and carefully. I've used this technique. It works. But beware - Yahoo checks to see if you've "followed the rules" and won't help you if you haven't.To get extra assistance with a new site listing, submit the site normally, and if the site isn't listed within a few weeks, then do a resubmission. If the site still doesn't appear after a few weeks (and you've followed my advice above to the letter!), then e-mail email@example.com for assistance. You must send the exact URL that you submitted, but you do not need to send the categories you submitted to or the actual dates you submitted on.
3420 Central Expressway, 2nd floor
Santa Clara, CA 95051, USA
Listing Support Phone : 408-731-3333
Phone : (408) 731-3300 -- 8:30 AM to 5:00 PM PST
Fax : (408) 731-3301