My Favorite Links

Promoting your site with is only your first step in proper web promotion. There are many sites that can help you improve your web presence. Here are a few of the ones I've found useful - Feel free to email me suggested new sites! All of these sites are great, but the first couple of sites in each category are those that I particularly endorse.

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My Favorite Sites
These are the sites that I find most useful - the absolute cream-of-the-crop when it comes to web promotion.

Search Engine Watch
This site gives you the skinny on how all the search engines work, and how to do better when submitting to them! A real gem, I cannot recommend it highly enough. There is also a special private section of the website for subscribers ($69 a year) that is well worth the price if you are serious about site promotion. I finally broke down and forked over the bucks, and I'm kicking myself for not doing it earlier. I learned a couple of tricks in the first 10 minutes of browsing that will pay it back 10-fold. Next to (heh heh) this is the best deal on the net when it comes to site promotion.
An excellent source for news and commentary about Search Engines and Indexes. Very insightful.
WordTracker is the best site on the net for tuning your keyword selections. It helps you develop lists of relevant keywords, ranked by their popularity. It then queries the major search engines to determine which keywords are the least competitive. It's usually not much use targeting a popular keyword (lots of searches) if there are millions of other pages that contain that keyword. On the other hand, a relevant keyword that only gets a few searches a day but which has only a few pages competing for it is a good candidate, because it will be much easier to get a high ranking. WordTracker has a free trial that will give you a lot of information, and additional services available by subscription - including some great tools for working with
Overture (formerly has an interesting twist. You can purchase, for a few cents per clickthrough, top position on their search returns for particular keywords. I find this very useful because it helps you quickly and easily find out which keywords are the most valuable ones for your site, and that lets you concentrate on those keywords with the other search engines.

Furthermore, the quality of their clickthroughs is high. My personal experience with Overture has been VERY positive. Every $1 I spend with them ends up generating $10 of contributions.

GoTo also has lots of resources that help you find good keywords to target.
Make Your Site Sell!
A great (and inexpensive, about $20) web-marketing course that concentrates not just on getting more people to your site, but on properly selling to them once they arrive. Available both as a digital and paperback book. More details here.
Another great source of up-to-date search engine information; excellent forums.
Interesting pages on Web Robots, how they work, how to identify them, and how to create a proper "robots.txt" file, which allows you to control how Search Engines index your site. Must reading before creating such a file.

PS: never create a blank robots.txt file; some Search Engines think this means "don't index me!" Also, check out the Robots.txt checker tool listed below.

Web Promotion Help
These sites help you keep on top of the latest promotion techniques.

Spider Food
Great set of tutorials about search engine optimization and positioning. A real in-depth site.
Laisha's Search Engine Tips
Excellent no-nonsense summaries of how to properly submit to all the major indexes, and how to get good rankings. Well written and highly recommended.
Linking 101
Advice and information about how to get more people to link to you. Good introduction to the topic.
Mall-Net Search Engine Keyword Report
This is a great site that gives you tons of up-to-date info on what keywords are being searched for. By far the best keyword resource I've ever seen; it helps you determine what keywords and keyphrases you ought to be targeting. Lots of free info, and they do special reports for a fee. Be prepared to spend time reading on this site, as it is very dense with information. Don't be put off by the cluttered pages. This is a gold mine -- but you have to dig for the gold!
The Informed Netizen's Choice
If it's a decent Net Resource related to finding stuff, it's listed on Karl Heinz Resch's pages. I get a lot of traffic from this site, which indicates that people like it. Check it out.
Advice from Bruce Clay
Bruce does web promotion for a living, and his step-by-step instructions on how to go about the job are excellent. Well worth reading.
A Promotion Guide
Nicely done site with a perspective similar to mine and a pleasant style; nice to see someone else with the same mindset!
VirtualPromote is one of my favorite sites, and a great starting place for finding resources.
A real gem of a site, with tons of articles about web-promotion - and a newsletter too. These guys are giving VirtualPromote a run for their money.
The PR2 Free Website Promotion Course
An excellent place to learn how to promote your website. Plenty of links to other resources.
Jayde InternetDay Newsletter
Jayde is a great index, and they have an excellent daily email newsletter. Check out both.
Webmaster T's World of Design
Wonderful resource about Website design, construction and promotion.
Great site with links to hundreds of other website resources.
Focus Associates
This site has tons of databases of things like award sites, etc. A great resource.
A wonderful high-end resource for website promotion and advertising. If you are running a serious website, you'll find lots of meat to chew on here.
A great resource for people who are serious about internet marketing and online commerce. Not for amateurs!
Good summary of search engine news; links to other internet marketing resources.
Gebbie, Inc.
Gebbie, Inc compiles databases of contacts at newspapers, magazines, radio & TV stations, and other media outlets. A lot of these contacts are on their website, free for your use. You can also purchase them on diskette, for printing mailing labels, emailing, etc. If you want to send out a press release, this is a great resource.
Free Search Engine Secrets
A concise primer on submitting to search engines and getting a decent ranking. I don't agree with everything he says (in particular, he recommends manual submission to the major search engines), but the no-nonsense style and advice is well worth reading. He must know something; he got me to give him a link!
WebDevelopers Journal
An excellent online magazine for developers. Very broad list of topics. Highly recommended.
Wavian Web Design Resources Page
Nice listing of a variety of webmaster/promotion related resources.
Do-It-Yourself Search Engine Optimization
Well organized tutorials on DIY web promotion. Similar perspective to mine but a bit more aggressive.

Fixing your HTML
These sites and tools will help you tune up your HTML into tip-top condition. Most sites have subtle HTML problems that most (but not all) browsers fix automatically; getting rid of these problems means your site is likely to display correctly on all major browsers.

W3C HTML Validation Service
By far the most comprehensive and downright picky HTML validator on the net, and it's written by the folks who define what HTML is! Don't be surprised if it reports hundreds of errors in your HTML, often a single error can trigger a cascade of other errors. I typically fix the first error and do another validation. Highly Recommended but a bit hard to use.
W3C CSS Validation Service
The counterpart of the HTML Validator, this tool validates Cascading Style Sheets.
Robots.txt Checker
This little tool checks your robots.txt file and make sure it isn't screwed up!
CSS Pointers Group
Tons of links to Cascading Style Sheet pointers and information.
Contains, amoungst other cool things, an excellent HTML for Beginners tutorial.
A great free HTML and link verifier. Highly recommended.

Banners and Advertising
One of the best ways to promote your site is to trade advertising banners. Here are some sites that arrange it or that sell ads.
Nice site full of info about pay-per-click search engines like Overture

Webmaster Resources
Sites containing resources of use to Webmasters. PersonalWeb
A great site about Personal Websites. Very friendly. Websearch
Tons of tips and news about searching the web. Highly recommended.
A great, though weirdly named, resource for webmasters. Tons of tips on site design, cgis, and so on, presented with with almost as much style and wit (and more humility) as this site!
Useful index that specializes in webmaster resources. Well laid-out.
Nifty Java-based tool for generating palettes of colors that work together nicely.
Tons of articles on every aspect of getting a website up and running - in particular for beginners. Useful.
An excellent site that lists just about every place on the net you can get a free email address, plus lots of email-related information.
Free Center
A seriously cool site, Free Center is a great index of free resources for Webmasters. Hosting, Email, Chat rooms, CGIs, Contests, Counters, Fonts, JavaScript -- you name it, if it's free, it's listed here!
A great resource. Will design and generate the HTML code for a feedback form for you. You don't need to worry about CGIs or anything.
Good place to look for a company to host your website. Has user-ratings of major webhosting companies.
If you are looking for webhosting, this is an excellent place to start.
HTML Goodies
An excellent resource; tons of tips on writing good HTML!
Online Soldier
Broad overview/introduction to webmastering, including things like deciding on webhosting.
A huge compendium of links to just about every resource of use to Webmasters. Well done, easy to use site.
A very cleanly designed web-based newsgroup reading service. Has a java-based reader as well. The interface is very simple and looks great!
A great database of just about every company offering web hosting, with a powerful search system.
Run by the people who run AskJeeves, this is an excellent compendium of web resources. Go check it out.
Another great and drop-dead-funny site that tells you how not build great websites!
Professionally designed website templates at reasonable prices.
Uproar lets you add trivia games to your website via their special Java applet. They pay you for each new player you bring them, and make money by selling advertising that is displayed during the game.
Great resource for the very high-end webmaster who is running his own servers.

Useful Tools
Software that you might find useful.

Classic Clipboard
A free utility that greatly improves the Windows clipboard. Like, you can pay for it if you want to.
Cute little Javascript applets that 'live' in your favorites menu or bar, and do all sorts of useful webmastery things, like checking html.

Specialty Search Engine Lists
Sites that contain good lists of specialty search engines, indexes and/or awards. Know one? Let me know!
Excellent list of major, regional, and specialty search engines.
Database of 400 special-purpose indexes.

Other Stuff
Sites I think are cool enough to mention

Wood That Works
You've got to see these amazing kinetic sculptures in action to truly appreciate their beauty and charming design. I've had one for many years; if you've got a wall and want something cool to put on it, this is the thing!
Frugal Fun
A wonderful resource full of tips on saving your business money and low-cost marketing. The author obviously enjoys his work, and it shows. I found the site very useful -- and the tips are worthwhile for both virtual (net) and real-world businesses.
The Internet Sleuth
iSleuth is a wonderful meta-index, listing hundreds of specialized indexes and search engines. In addition, the listings contain search forms linked to the other sites, so it's a great place to start when searching for something.
A cute hack that makes it easy to quickly search all the major search engines from one form. VERY useful!
The Onion
A truly demented, often inspired, weekly parody of the news.
User Friendly
A great comic strip, if you're a geek like me.

About this site...
This site was developed on a Macintosh, programmed in WebSiphon, and served by WebStar. The author, on those exceedingly rare occasions when he does think, indeed thinks differently.

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