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What is Search Engine Optimization

Search Engine optimization or SEO is the general name for a broad spectrum of techniques that can be used to improve your search engine rankings.

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These techniques range from legitimate techniques such as proper keyword selection, search-engine friendly page design and meta-tag construction, to dubious (and hated by the search engines) stunts like cloaking and link farming.

Since the search engines and the tricksters are always engaged in an arms race of new tricks and new countermeasures, what works and gives you an unfair advantage today might get you purged from a search engine tomorrow. So spending a huge amount of time obsessing over rankings is a sucker's game IMHO.

A good site to visit to get a broad overview of all the techniques currently in use, from the smart to the sleazy, is Webmaster World.

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